Yuta Yamada is the Co-Founder of Game Changer, a Web3 gaming platform for Play-and-Earn ecosystem. He launched the company in 2022 with the mission to introduce traditional games to blockchain and empower gamers to have fun and earn valuable rewards. He started his career as an investment banker at Goldman Sachs in Tokyo. After earning his MBA degree, Yuta was selected as the first member of the Finance & Strategy Leadership Program at The Estée Lauder Companies and spearheaded multiple Brand strategy & transformation projects at the New York headquarter office. He returned to Japan in 2021 to start Game Changer. In addition to his current role at Game Changer, he has been serving as a finance and strategy advisor for startups & small businesses around the world, including Tokyo, London and New York City. Yuta earned his Bachelor’s degree in Economics/Finance at University of Tokyo, and received an MBA from Columbia Business School.